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As the frog became more popular in the early 2010s, early adopters peeved about the meme's proliferation in normie spaces and began to collect "rare Pepes," trading them like clandestine art. Originally from cartoonist Matt Furie's "Boy's Club," the frog was one of the OG memes of the online age, proliferating across 4chan and in turn, the internet, beginning in 2008. Pepe is one of the first memes that I (an old zoomer) remember seeing and actually recognizing as a meme. And just like the memes that preceded the explosion of frog content online, the answer to why people love it seems to be simple: frogs are just vibing. The fairly recent uptick in frog obsession means that frogs' role in meme culture has shifted from one-off character-based memes to an overwhelming wave of frog ephemera collected in Tumblr tags, Instagram meme pages, and the TikTok For You Pages of frog lovers.
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As The New York Times' Taylor Lorenz pointed out, they're also a facet of content on "elite TikTok." Today, "Frog Content" tends to feature real frogs, cute illustrations, queer-positive content, and plenty of funny sh-tposts. sofía June 18, 2020įrog content has become a relatively prolific subgenre online, even aside from legendary frog memes and characters like Pepe the Frog or Kermit.
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On Twitter, frog photos can rack up hundreds of thousands of likes. On Facebook, groups like " Frogspotting" have thousands of members. Google search data shows spikes in frog content related to specific memes, with searches for things like "baby yoda eating frog gif" and "froggy chair," a legendary piece of "Animal Crossing" furniture, spiking 200% and 4,300% in 2020, respectively, in the United States. In Reddit's r/frogs community, posts from March 1 to May 1 more than doubled compared to that same time period in 2019. The phenomenon isn't just limited to Tumblr. Other tags like #Frogblr saw similar jumps. As of late May, The #Frogcore tag had seen a 220% increase over a period of three months (compared to the preceding three) and the #Froggie tag saw a 567% increase in original posts in the same time frame. Tumblr data, provided to Insider, shows an increase in interest in frog content across the platform over the past several months.